Ad Budget Forecast for CT Moving & Storage
Calculates the estimated budget for an ad campaign using local demographics and ad spend data.
Analyzing the projected advertising costs for a Google search campaign targeting keywords like "movers" in areas including Wolcott, Bristol and Cheshire.
Breakdown of
Business Information
Throughout this report, we will be assuming the following details about this business when calculating the estimated budget, number clicks and conversions, and the estimated return on ad spend.
$1,850
Average Revenue Per Customer
$38.80
Cost Per Mille (per month)
Conversion Rate
Close Rate
Calculating the
Estimated Budget
Wolcott
13.15 Ad Units
13,146 people ÷ 1,000
$510.06 Spend
13.15 x $38.80
+
Bristol
49.7 Ad Units
49,695 people ÷ 1,000
$1,928.17 Spend
49.7 x $38.80
+
Cheshire
23.4 Ad Units
23,396 people ÷ 1,000
$907.76 Spend
23.4 x $38.80
+
Meriden
48.51 Ad Units
48,513 people ÷ 1,000
$1,882.30 Spend
48.51 x $38.80
+
Plainville
14.79 Ad Units
14,792 people ÷ 1,000
$573.93 Spend
14.79 x $38.80
+
Southington
35.91 Ad Units
35,913 people ÷ 1,000
$1,393.42 Spend
35.91 x $38.80
=
Total
185.5 Ad Units
185,455 people ÷ 1,000
$7,195.65 Spend
185.46 x $38.80
Total | 185,455 | 185.5 | $7,195.65 |
Excludes a minor population from each place (those 15 and under).
185,455 total people ÷ 1,000
Cost Per Mille (per month)
Estimated Budget (per month)
4,361 Clicks
5% conversion rate
33% close rate
71 Customers
Google Search Ads
Funnel Forecast
Estimated Budget ÷ Cost Per Click
Clicks × Conversion Rate × Close Rate
Our total budget is $7,195.65. Since each click costs about $1.65, you will potentially get 4,361 clicks in this campaign. With the conversion rate at 5% and the close rate at 33%, you can expect 71 customers monthly.
Simulating your
Potential Revenue
Since this ad campaign would bring in about 71 customers, and each customer generates an average of $1,850, we can estimate that your total revenue is $131,350. After subtracting the $7,195.65 budget, your return on ad spend becomes $124,154.
Customers × Average Revenue
Estimated Budget
Customers × Average Revenue
-
Estimated Budget
$124,154
1,725.41% ROIReturn on Ad Spend per month
Used to estimate the number of clicks.
Cost Per Click
Movers
Based on the most relevant “movers” terms, we can estimate that the CPC (Cost Per Click) for running an ad campaign will likely be around:
Average
Cost Per Click
“movers near me”
“movers”
“premarket movers”
“pre market movers”
“local movers”
“long distance movers”
“cross country movers”
“how much to tip movers”
“imagination movers”
“market movers”
What is an Ad Unit?
185
Ad Units
185,455 people ÷ 1,000
The Defined
Target Demographic
Population data for areas including Southington, Plainville and Meriden
Population
43,569
Median Age
44.4
Population
17,505
Median Age
42.6
Population
60,556
Median Age
40.2
Population
28,791
Median Age
42.9
Population
61,052
Median Age
37.5
Total Population
211,473
Average Age
41.5
Age and gender information for areas including Southington, Plainville and Meriden
211,473
people in total
Areas including
Southington, Connecticut
104,490
males
106,983
females
Millennials is the largest group, making up 25.8% of the entire population in Southington and its surrounding areas including Plainville, Meriden, Cheshire and Bristol.
43,569 people
Largest Age Group
Gen X (45-59)
Median Age
44.4
Gen X make up about 23.2% of the city population. With 10,127 people in that age group, that is about 4.8% of the population for the entire surrounding area.
Males
Females
Traditional View
17,505 people
Largest Age Group
Millennials (25-44)
Median Age
42.6
Millennials make up about 27.1% of the city population. With 4,745 people in that age group, that is about 2.2% of the population for the entire surrounding area.
Males
Females
Traditional View
60,556 people
Largest Age Group
Millennials (25-44)
Median Age
40.2
Millennials make up about 26.2% of the city population. With 15,847 people in that age group, that is about 7.5% of the population for the entire surrounding area.
Males
Females
Traditional View
28,791 people
Largest Age Group
Gen X (45-59)
Median Age
42.9
Gen X make up about 22.5% of the city population. With 6,482 people in that age group, that is about 3.1% of the population for the entire surrounding area.
Males
Females
Traditional View
61,052 people
Largest Age Group
Millennials (25-44)
Median Age
37.5
Millennials make up about 28.9% of the city population. With 17,646 people in that age group, that is about 8.3% of the population for the entire surrounding area.
Males
Females
Traditional View
Household income information for areas including Southington, Plainville and Meriden
Areas including
Southington, Connecticut
Household Income
$98,285
Per Capita Income
$48,407
There are a total of 83,970 households in the Southington, Plainville, Meriden, Cheshire and Bristol areas.
Stacked View
5K
10K
15K
20K
1K
2K
3K
17,020 households
Median Household Income
$118,790
Per Capita Income
$56,759
The largest group (3,901 households) earns $100K - $150K, representing a large portion of households.
500
1K
1.5K
2K
2.5K
8,046 households
Median Household Income
$78,900
Per Capita Income
$44,406
The largest group (2,615 households) earns $50K - $100K, representing a large portion of households.
2K
4K
6K
8K
25,018 households
Median Household Income
$63,671
Per Capita Income
$35,859
The largest group (9,688 households) earns under $50K, representing a large portion of households.
1K
2K
3K
9,810 households
Median Household Income
$147,969
Per Capita Income
$64,028
The largest group (3,108 households) earns over $200K, representing a large portion of households.
2K
4K
6K
24,076 households
Median Household Income
$82,094
Per Capita Income
$40,984
The largest group (7,474 households) earns $50K - $100K, representing a large portion of households.