Ad Budget Forecast for CT Moving & Storage
Calculates the estimated budget for an ad campaign using local demographics and ad spend data.
Analyzing the projected advertising costs for a Google search campaign targeting keywords like "movers" in areas including Wolcott, Bristol and Cheshire.
Breakdown of
Business Information
Throughout this report, we will be assuming the following details about this business when calculating the estimated budget, number clicks and conversions, and the estimated return on ad spend.
$1,500
Average Revenue Per Customer
$38
Cost Per Mille (per month)
Conversion Rate
Close Rate
What is an Ad Unit?
187
Ad Units
187,220 people ÷ 1,000
The Defined
Target Demographic
Calculating the
Estimated Budget
Wolcott
13.34 Ad Units
13,340 people ÷ 1,000
$506.92 Spend
13.34 x $38
+
Bristol
50.7 Ad Units
50,700 people ÷ 1,000
$1,926.60 Spend
50.7 x $38
+
Cheshire
23.32 Ad Units
23,319 people ÷ 1,000
$886.12 Spend
23.32 x $38
+
Meriden
48.68 Ad Units
48,680 people ÷ 1,000
$1,849.84 Spend
48.68 x $38
+
Plainville
14.92 Ad Units
14,922 people ÷ 1,000
$567.04 Spend
14.92 x $38
+
Southington
36.26 Ad Units
36,259 people ÷ 1,000
$1,377.84 Spend
36.26 x $38
=
Total
187.2 Ad Units
187,220 people ÷ 1,000
$7,114.36 Spend
187.22 x $38
Total | 187,220 | 187.2 | $7,114.36 |
Excludes a minor population from each place (those 15 and under).
187,220 total people ÷ 1,000
Cost Per Mille (per month)
Estimated Budget (per month)
4,483 Clicks
0% conversion rate
0% close rate
0 Customers
Google Search Ads
Funnel Forecast
Estimated Budget ÷ Cost Per Click
Clicks × Conversion Rate × Close Rate
Our total budget is $7,114.36. Since each click costs about $1.59, you will potentially get 4,483 clicks in this campaign. With the conversion rate at 0% and the close rate at 0%, you can expect 0 customers monthly.
Simulating your
Potential Revenue
Since this ad campaign would bring in about 0 customers, and each customer generates an average of $1,500, we can estimate that your total revenue is $0. After subtracting the $7,114.36 budget, your return on ad spend becomes -$7,114.36.
Customers × Average Revenue
Estimated Budget
Customers × Average Revenue
-
Estimated Budget
-$7,114.36
-100% ROIReturn on Ad Spend per month
Used to estimate the number of clicks.
Cost Per Click
Movers
Based on the most relevant “movers” terms, we can estimate that the CPC (Cost Per Click) for running an ad campaign will likely be around:
Average
Cost Per Click
“movers near me”
“movers”
“premarket movers”
“pre market movers”
“local movers”
“how much to tip movers”
“long distance movers”
“furniture movers”
“local movers near me”
“market movers”
Population data for areas including Southington, Plainville and Meriden
Population
43,575
Median Age
44.6
Population
17,468
Median Age
42.9
Population
60,418
Median Age
38.6
Population
28,852
Median Age
44.4
Population
61,129
Median Age
38.2
Total Population
211,442
Average Age
41.7
Age and gender information for areas including Southington, Plainville and Meriden
211,442
people in total
Areas including
Southington, Connecticut
103,588
males
107,854
females
Millennials is the largest group, making up 26.5% of the entire population in Southington and its surrounding areas including Plainville, Meriden, Cheshire and Bristol.
43,575 people
Largest Age Group
Gen X (45-59)
Median Age
44.6
Gen X make up about 23.4% of the city population. With 10,191 people in that age group, that is about 4.8% of the population for the entire surrounding area.
Males
Females
Traditional View
17,468 people
Largest Age Group
Millennials (25-44)
Median Age
42.9
Millennials make up about 27.7% of the city population. With 4,834 people in that age group, that is about 2.3% of the population for the entire surrounding area.
Males
Females
Traditional View
60,418 people
Largest Age Group
Millennials (25-44)
Median Age
38.6
Millennials make up about 27.5% of the city population. With 16,608 people in that age group, that is about 7.9% of the population for the entire surrounding area.
Males
Females
Traditional View
28,852 people
Largest Age Group
Boomers (60-79)
Median Age
44.4
Boomers make up about 22.2% of the city population. With 6,403 people in that age group, that is about 3.0% of the population for the entire surrounding area.
Males
Females
Traditional View
61,129 people
Largest Age Group
Millennials (25-44)
Median Age
38.2
Millennials make up about 29.7% of the city population. With 18,164 people in that age group, that is about 8.6% of the population for the entire surrounding area.
Males
Females
Traditional View
Household income information for areas including Southington, Plainville and Meriden
Areas including
Southington, Connecticut
Household Income
$101,273
Per Capita Income
$50,480
There are a total of 84,965 households in the Southington, Plainville, Meriden, Cheshire and Bristol areas.
Stacked View
5K
10K
15K
20K
1K
2K
3K
4K
17,349 households
Median Household Income
$121,584
Per Capita Income
$58,720
The largest group (4,077 households) earns $50K - $100K, representing a large portion of households.
500
1K
1.5K
2K
2.5K
8,096 households
Median Household Income
$81,920
Per Capita Income
$47,372
The largest group (2,583 households) earns $50K - $100K, representing a large portion of households.
2K
4K
6K
8K
24,709 households
Median Household Income
$68,617
Per Capita Income
$37,272
The largest group (9,222 households) earns under $50K, representing a large portion of households.
1K
2K
3K
10,074 households
Median Household Income
$150,787
Per Capita Income
$66,874
The largest group (3,227 households) earns over $200K, representing a large portion of households.
2K
4K
6K
24,737 households
Median Household Income
$83,458
Per Capita Income
$42,162
The largest group (7,177 households) earns $50K - $100K, representing a large portion of households.